PROSPECTING AND LEAD GENERATION

Language: English

Instructors: Thrive Online Learning Center

$499 70.14% OFF

$149

Why this course?

Description

Prospecting and lead generation is the method of making links that may lead to a sale or other promising results. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.

With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.

PROSPECTING AND LEAD GENERATION OUTLINE:

Module One: Getting Started
  • Workshop Objectives
Module Two: Prospecting
  • Make it a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make it a Habit
  • Case Study
  • Module Two: Review Questions
Module Three: Traditional Marketing Methods
  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking
  • Case Study
  • Module Three: Review Questions
Module Four: New Marketing Methods
  • Social Networks
  • Search Engine Marketing
  • Email Marketing
  • Display Advertising
  • Case Study
  • Module Four: Review Questions
Module Five: Generating New Leads
  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video
  • Case Study
  • Module Five: Review Questions
Module Six: Avoid Common Lead Generation Mistakes
  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try
  • Case Study
  • Module Six: Review Questions
Module Seven: Educate Prospects
  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises
  • Case Study
  • Module Seven: Review Questions
Module Eight: The Pipeline
  • Contact
  • Meet
  • Propose
  • Close
  • Case Study
  • Module Eight: Review Questions
Module Nine: Follow up Communication
  • Know Your Leads
  • Move Quickly
  • Know-How to Respond
  • Set Future Meetings
  • Case Study
  • Module Nine: Review Questions
Module Ten: Track Activity
  • Use the Appropriate Tools
  • Assess Your Advertising Sources
  • Record Information about Leads
  • Assess ROI
  • Case Study
  • Module Ten: Review Questions
Module Eleven: Create Customers
  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity
  • Case Study
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Lessons Learned
  • Completion of Action Plans and Evaluations
  • Recommended Reading

 

Course Curriculum

How to Use

After successful purchase, this item would be added to your courses.You can access your courses in the following ways :

  • From the computer, you can access your courses after successful login
  • For other devices, you can access your library using this web app through browser of your device.

Reviews