PERSONAL BRANDING

Language: English

Instructors: Thrive Online Learning Center

$499 70.14% OFF

$149

Why this course?

Description

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course, your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

PERSONAL BRANDING OUTLINE:

Module One: Getting Started

Pre-Assignment Review
Workshop Objectives
Action Plans

Module Two: Defining Yourself (I)

If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Case Study
Module Two: Review Questions

Module Three: Defining Yourself (II)

Pillars
Passions
Define Your Strengths
The Three C’s
Case Study
Module Three: Review Questions

Module Four: Controlling and Developing Your Image

Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Case Study
Module Four: Review Questions

Module Five: Personal and Professional Influences

Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Module Five: Review Questions

Module Six: Sharpening Your Brand

Blogging
Authenticity is Key (always be authentic)
Transparency
Networking
Case Study
Module Six: Review Questions

Module Seven: Appearance Matters

First Impressions
Rise Out of The Crowd
True Reflection
Dress For Success
Case Study
Module Seven: Review Questions

Module Eight: Social Media (I)

Needs Constant Monitoring
Security
Have an Objective
Promote
Case Study
Module Eight: Review Questions

Module Nine: Social Media (II)

It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Case Study
Module Nine: Review Questions

Module Ten: Brand Management During a Crisis

Caught In a Bad Spot?
Never Burn a Bridge
Information
Monitor and Respond
Case Study
Module Ten: Review Questions

Module Eleven: Branding Personality Traits

Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluations

Course Curriculum

How to Use

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